Fear of getting noticed.
Jeffrey Zeldman on boring, ignorable design (and writing):
The lead client blinked, cleared his throat, and finally said, in a thick Irish brogue:
“I’m afraid it’s far too clever for our needs. It calls too much attention to itself on the page,” he explained—as if getting a distracted newspaper reader to notice his company’s message was a bad thing.
The lead client asked us to set “Ireland $399” in bold type, stick a shamrock in one of the 9s, and call it a day.
Fear of getting noticed is a terrible thing. It’s also a self-fulfilling prophecy.